{"title":"Southwest Collection","description":"\u003cp data-start=\"213\" data-end=\"585\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0694\/3975\/0358\/files\/b39a8003-afdb-4782-9da6-b42ec789934c.png?v=1783782286\" alt=\"\"\u003eInspired by the rugged beauty and rich heritage of the American Southwest, the Southwest Collection features premium laser-engraved acrylic patch hats celebrating iconic landscapes, Western traditions, and timeless desert style. Each design is handcrafted with precision using our signature stainless, black, and turquoise acrylic for a distinctive look that stands apart.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"587\" data-end=\"791\"\u003eWhether you're drawn to wide-open deserts, mountain vistas, rodeo culture, or Route 66 adventures, these hats are built for those who appreciate authentic Southwestern character and premium craftsmanship.\u003c\/p\u003e","products":[{"product_id":"new-mexico-rope-hat-premium-stainless-turquoise-acrylic-patch","title":"New Mexico Cowboy Rope Hat – Premium Turquoise Acrylic Patch Western Snapback","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"430\" data-start=\"161\"\u003eInspired by the spirit of the Southwest, this premium rope hat features a custom laser-engraved stainless, black, and turquoise acrylic patch showcasing iconic New Mexico imagery, including a Native American chief, Zia symbol, pueblo architecture, and desert landscape.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"593\" data-start=\"432\"\u003eEach patch is precision laser engraved and individually heat pressed onto a premium perforated rope hat, creating a bold, durable finish built for everyday wear.\u003c\/p\u003e\n\u003ch3 data-end=\"607\" data-start=\"595\" data-section-id=\"19zqy0x\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-end=\"881\" data-start=\"608\"\u003e\n\u003cli data-end=\"660\" data-start=\"608\" data-section-id=\"phd4s0\"\u003ePremium stainless, black \u0026amp; turquoise acrylic patch\u003c\/li\u003e\n\u003cli data-end=\"696\" data-start=\"661\" data-section-id=\"ufdtht\"\u003ePrecision laser engraved in-house\u003c\/li\u003e\n\u003cli data-end=\"738\" data-start=\"697\" data-section-id=\"1lnkyvq\"\u003ePremium perforated performance rope hat\u003c\/li\u003e\n\u003cli data-end=\"767\" data-start=\"739\" data-section-id=\"1d5ifq6\"\u003eClassic white braided rope\u003c\/li\u003e\n\u003cli data-end=\"797\" data-start=\"768\" data-section-id=\"3ykskp\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-end=\"833\" data-start=\"798\" data-section-id=\"60u37x\"\u003eLightweight and breathable design\u003c\/li\u003e\n\u003cli data-end=\"881\" data-start=\"834\" data-section-id=\"5o2j7h\"\u003eIndividually handcrafted by Straight Up Merch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1042\" data-start=\"883\"\u003eWhether you're exploring the Southwest, attending a rodeo, or simply appreciate Western style, this hat delivers premium craftsmanship with a distinctive look.\u003c\/p\u003e\n\u003chr data-end=\"1047\" data-start=\"1044\"\u003e\n\u003ch2 data-end=\"1065\" data-start=\"1049\" data-section-id=\"1d2nxx9\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1065\" data-start=\"1052\"\u003eMaterials\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"1196\" data-start=\"1066\"\u003e\n\u003cli data-end=\"1115\" data-start=\"1066\" data-section-id=\"c42b5m\"\u003ePremium stainless\/black\/turquoise acrylic patch\u003c\/li\u003e\n\u003cli data-end=\"1159\" data-start=\"1116\" data-section-id=\"tmofzm\"\u003ePerformance perforated polyester rope hat\u003c\/li\u003e\n\u003cli data-end=\"1196\" data-start=\"1160\" data-section-id=\"agla3q\"\u003eIndustrial heat-activated adhesive\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1201\" data-start=\"1198\"\u003e\n\u003ch2 data-end=\"1225\" data-start=\"1203\" data-section-id=\"12unya4\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-end=\"1225\" data-start=\"1206\"\u003eProduct Details\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"1395\" data-start=\"1226\"\u003e\n\u003cli data-end=\"1255\" data-start=\"1226\" data-section-id=\"ooog4u\"\u003ePremium perforated rope hat\u003c\/li\u003e\n\u003cli data-end=\"1276\" data-start=\"1256\" data-section-id=\"1g04qu2\"\u003eWhite braided rope\u003c\/li\u003e\n\u003cli data-end=\"1288\" data-start=\"1277\" data-section-id=\"1dayl4s\"\u003eFlat bill\u003c\/li\u003e\n\u003cli data-end=\"1310\" data-start=\"1289\" data-section-id=\"etkfmg\"\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli data-end=\"1352\" data-start=\"1311\" data-section-id=\"11pjz20\"\u003eBreathable laser-perforated side panels\u003c\/li\u003e\n\u003cli data-end=\"1373\" data-start=\"1353\" data-section-id=\"g0o2zo\"\u003eOne size fits most\u003c\/li\u003e\n\u003cli data-end=\"1395\" data-start=\"1374\" data-section-id=\"ctmi7z\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eLaser engraved and handcrafted in the USA\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Straight Up Merch","offers":[{"title":"Default Title","offer_id":49010793578710,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/3975\/0358\/files\/New-Mexico-Indian-Head-Hat.heic?v=1783780180"},{"product_id":"new-mexico-cowboy-turquoise-acrylic-patch-rope-hat","title":"New Mexico Cowboy Turquoise Acrylic Patch Rope Hat","description":"\u003cp data-start=\"55\" data-end=\"190\" class=\"PDq2pG_selectionAnchorContainer\"\u003eCelebrate the spirit of the Southwest with a handcrafted hat inspired by the rugged landscapes and rich western heritage of New Mexico.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"192\" data-end=\"538\"\u003eThe \u003cstrong data-start=\"196\" data-end=\"217\"\u003eNew Mexico Cowboy\u003c\/strong\u003e Rope Hat features a premium multi-layer acrylic patch with vibrant turquoise accents, showcasing a western rider, iconic desert buttes, and the unmistakable Zia symbol. Precision laser cut and hand assembled, the layered acrylic construction creates exceptional depth and detail that stands out from ordinary patch hats.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"773\"\u003eMounted on a premium black performance rope snapback, this hat combines lightweight comfort with breathable perforated side panels, making it ideal for everyday wear, road trips, rodeos, country concerts, and exploring the Southwest.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"891\"\u003eEvery hat is handcrafted in Huntington Beach, California using premium materials and meticulous attention to detail.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"893\" data-end=\"905\"\u003eFeatures\u003c\/h3\u003e\n\u003cul data-start=\"906\" data-end=\"1241\"\u003e\n\u003cli data-section-id=\"y71k8z\" data-start=\"906\" data-end=\"947\"\u003ePremium black performance rope snapback\u003c\/li\u003e\n\u003cli data-section-id=\"11ypx72\" data-start=\"948\" data-end=\"987\"\u003eHandcrafted multi-layer acrylic patch\u003c\/li\u003e\n\u003cli data-section-id=\"1i6gnbb\" data-start=\"988\" data-end=\"1022\"\u003eVibrant turquoise accent details\u003c\/li\u003e\n\u003cli data-section-id=\"1jrkupx\" data-start=\"1023\" data-end=\"1057\"\u003ePrecision laser-cut construction\u003c\/li\u003e\n\u003cli data-section-id=\"498zfg\" data-start=\"1058\" data-end=\"1093\"\u003eBreathable perforated side panels\u003c\/li\u003e\n\u003cli data-section-id=\"ck0p9v\" data-start=\"1094\" data-end=\"1126\"\u003eLightweight performance fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ymblre\" data-start=\"1127\" data-end=\"1156\"\u003eStructured high-profile fit\u003c\/li\u003e\n\u003cli data-section-id=\"1dayl4s\" data-start=\"1157\" data-end=\"1168\"\u003eFlat bill\u003c\/li\u003e\n\u003cli data-section-id=\"3ykskp\" data-start=\"1169\" data-end=\"1198\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"1adv1rc\" data-start=\"1199\" data-end=\"1241\"\u003eHandmade in Huntington Beach, California\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1243\" data-end=\"1258\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1259\" data-end=\"1425\"\u003e\n\u003cli data-section-id=\"136oikw\" data-start=\"1259\" data-end=\"1278\"\u003eNew Mexico lovers\u003c\/li\u003e\n\u003cli data-section-id=\"12hcpwq\" data-start=\"1279\" data-end=\"1299\"\u003eCowboys \u0026amp; cowgirls\u003c\/li\u003e\n\u003cli data-section-id=\"1tji978\" data-start=\"1300\" data-end=\"1321\"\u003eSouthwest travelers\u003c\/li\u003e\n\u003cli data-section-id=\"2dcvf9\" data-start=\"1322\" data-end=\"1341\"\u003eWestern lifestyle\u003c\/li\u003e\n\u003cli data-section-id=\"6sosfc\" data-start=\"1342\" data-end=\"1350\"\u003eRodeos\u003c\/li\u003e\n\u003cli data-section-id=\"19pyp9t\" data-start=\"1351\" data-end=\"1369\"\u003eCountry concerts\u003c\/li\u003e\n\u003cli data-section-id=\"1wgjlf1\" data-start=\"1370\" data-end=\"1390\"\u003eOutdoor adventures\u003c\/li\u003e\n\u003cli data-section-id=\"rtkbnc\" data-start=\"1391\" data-end=\"1425\"\u003eGifts for New Mexico enthusiasts\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Straight Up Merch","offers":[{"title":"Default Title","offer_id":49011137216726,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/3975\/0358\/files\/New-Mexico-Cowboy-Rope-Preforated-Black-Hat.heic?v=1783812681"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/3975\/0358\/collections\/b39a8003-afdb-4782-9da6-b42ec789934c.png?v=1783803771","url":"https:\/\/straightupmerch.com\/collections\/southwest-collection.oembed","provider":"Straight Up Merch","version":"1.0","type":"link"}