Our Story

 

Founder Mike Burns with family - Straight Up Merch, Huntington Beach, California

Built Local. Built Right.

Founder Mike Burns brings decades of real-world experience from both retail and e-commerce. He previously owned and operated an action sports retail store, ran e-commerce for Surfside Sports—a well-known skate, surf, and snow retailer—and was a top-performing sales professional at Audi. That background means every project is approached with a deep understanding of branding, merchandising, customer experience, and what actually sells.

 

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